A narrative AR campaign done for Nordic dairy giant, Arla. An example of brand storytelling taken to the next level. With the AR experience beginning from milk cartons, users could interact with a 3D cat that learned new tricks and activities over time.
We helped to expose the world beyond the frame of one of Finland's most famous paintings "Lemminkäinen's Mother" by Akseli Gallen-Kallela. When scanned with Arilyn, the painting appeared around the user in a 360 degree panorama, enhanced with positional audio, aiding the exploration of a classic piece of art.
Tuntematon sotilas, the Unknown Soldier, an iconic Finnish film based on the book of the same name, was promoted with AR using a groundbreaking advertising medium: milk cartons. The campaign lasted for three months starting October 2017 and was, at the time, the biggest AR campaign ever seen in Finland.
An adventure in interactive storytelling inside the Stockmann department store in Helsinki. A journey filled with hidden stories and clues, culminating in a meeting with Santa and 3D colouring. Santa's elves came to life wearing clothing of your own design.
Helsingin Sanomat - Art of Journalism
Helsingin Sanomat highlighted important social issues and quality journalism with a poster-based campaign. 12 artists and IBM's "Watson" AI turned millions of words of articles into 13 pieces of art, enhanced with AR.
An Arilyn-enhanced "Who is Huawei" event was held in Helsinki showcasing the company's history for an audience of 80 international journalists. AR was integrated into all parts of the event, starting with the invitations. We even supplied an "AR photo wall" featuring a fully-3D reindeer that visitors could take their photo with and supplied a take-home version of the reindeer, too.
Tove Jansson & HAM
Arilyn helped to enhance two classic pieces of art, famous frescoes by Tove Jansson, by bringing fashion journalist Sami Sykkö, and nature journalist Minna Pyykkö to explore the frescoes and ponder the feelings, moods and inspirations on show within them.