Nordic dairy giant, Arla launched their first Augmented Reality campaign with Arilyn.



AGENCY: Isobar Finland

PRODUCTION: Boutique Animation & Arilyn

Aamu the cat, who dreams of being a cow, lives in a milk carton. Aamu leaps from the milk carton, onto the breakfast table, to perform tricks, eat and be adored. Over the course of several days Aamu develops from a small kitten to a fully-grown cat and through interacting with the user, learns new tricks - even learning to moo!

This 6-week-long narrative AR campaign takes brand storytelling to the next level by creating an emotional bond between product and consumer, thereby adding narrative value to an otherwise generic product category.

Isobar Finland created the campaign concept, complete with a compelling and engaging story. Boutique Animation developed the character, assets and animations. Arilyn technology enabled the interactivity and evolution of the character over time.